Experience is everything.

A nine-wave multi-wave drive program across Queensland welcoming customers from Japan, China, Korea, and India, delivered end-to-end across accommodation, guest management, transfers, venue sourcing, drive routes, photography, videography, and gifting for a seamless premium experience from arrival to departure.

A double-storey Ford Racing activation at the Australian Grand Prix, delivering an engineered brand experience as official experience partner for Ford Racing's landmark debut season in Formula 1.

A modular immersive Demo Zone designed as a branded journey through ASUS innovation, featuring industrial steel framing, LED screens, suspended product displays, feature wall storytelling, and a live ROG card printing activation for 300 delegates across 15 APAC countries.

Phoenix has been appointed as the official ‘event agency’ for Thermomix APAC, delivering global employee incentive programs and recognition experiences for over 2500 consultants.

A full event brand and design system for one of Melbourne’s most loved community events, with a Festival of Colour theme. We delivered entrance brand and theming, external digital signage, wayfinding systems, zone design, and a custom inflatable Welbie mascot across 60+ activations and the full MCEC venue footprint for 90,000 attendees.

A three-day large-scale trade exhibition at the Gold Coast Convention and Exhibition Centre, with end-to-end management of 5,000 attendees, 95 exhibitors, gala dinners, industry workshops, sponsorship management, and fully integrated digital and physical exhibition systems.

End-to-end design & delivery of a multi-day experience for Afterpay's staff.

End-to-end design and build of the Ford Activation at the Formula 1 Louis Vuitton Australian Grand Prix 2025.

A three-day national corporate conference and gala uniting 900+ staff across Melbourne, blending meaningful content, inclusive experiences and a festival-style celebration of connectionand achievement.

A three-day conferenceexperience on K’gari, combining leadership content, recognition and celebration – an example of thoughtful corporate conference managementin action.

Hosted two incentive groups for Michelin Australia in Monaco and the south of France.

Curation of Business Events Sydney annual Global Ambassador Gala Dinner.

A custom-built activation hub at Sirromet Winery featuring three bespoke 4x4 driving tracks, a pop-up event space housing 150 years of BFGoodrich heritage, and state-of-the-art LED installations across 8 waves of international guests.

End-to-end design & delivery of the AGP activation and launch event to officially unveil the Ford Mustang Mach-E.

End-to-end delivery of a 3-day employee conference & incentive event for Wise Employment in Hobart.

A 10-day multi-wave press launch taking 100+ media journalists on a luxury drive experience from Brisbane to Sirromet Winery. Delivering glamping, curated dining, and immersive brand storytelling for a vehicle that sold out with 4,000 orders before it hit the market.

We designed and delivered an exclusive VIP property pre-launch event to showcase Beulah’s new STH BNK project.

We created and delivered a multi-day conference for NO/BS, in 2020 and 2022.

Creating a 1-day global hybrid conference that fully expressed the ‘Love Your Work’ brand proposition, featuring Simon Sinek.

A three-day festival exhibition across seven stages at Melbourne’s Fed Square, uniting 200+ speakers across tech, business and creativity. With a public-facing exhibition floor blending startup expo, brand activations and interactive experiences.

A four-month, eight-stop community roadshow towing a 4.5-tonne fish and chip canteen across regional Queensland, Victoria, and New South Wales. Drawing nearly 5,000 locals and sparking 1,800+ genuine dealership conversations for the launch of the iconic F-150.