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Lamborghini Aventurra Terra Australia
A nine-wave multi-wave drive program across Queensland welcoming customers from Japan, China, Korea, and India, delivered end-to-end across accommodation, guest management, transfers, venue sourcing, drive routes, photography, videography, and gifting for a seamless premium experience from arrival to departure.
Destinations Experiences
Travel & Guest Services
Incentives
Automotive
Ford Racing Formula 1 AGP Experience 2026
A double-storey Ford Racing activation at the Australian Grand Prix, delivering an engineered brand experience as official experience partner for Ford Racing's landmark debut season in Formula 1.
Activations
Travel & Guest Services
Creative Design
Automotive
ASUS Partner Summit Sydney
A modular immersive Demo Zone designed as a branded journey through ASUS innovation, featuring industrial steel framing, LED screens, suspended product displays, feature wall storytelling, and a live ROG card printing activation for 300 delegates across 15 APAC countries.
Professional Conference Organisers
Activations
Creative Design
Technology
Thermomix Incentive Program
Phoenix has been appointed as the official ‘event agency’ for Thermomix APAC, delivering global employee incentive programs and recognition experiences for over 2500 consultants.
Incentives
Travel & Guest Services
Professional Conference Organisers
Consumer Goods
Good Friday Appeal - Kids Day Out 2026
Public & Outdoor Events
Creative Design
Sponsorship Acquisition
Not-for-Profit
Health
Good Friday Appeal – Kids Day Out 2025
A full event brand and design system for one of Melbourne’s most loved community events, with a Festival of Colour theme. We delivered entrance brand and theming, external digital signage, wayfinding systems, zone design, and a custom inflatable Welbie mascot across 60+ activations and the full MCEC venue footprint for 90,000 attendees.
Public & Outdoor Events
Creative Design
Sponsorship Acquisition
Not-for-Profit
Health
Lamborghini Esperienza Urus SE — Sepang 2025
Travel & Guest Services
Destinations Experiences
Automotive
Tourism & Destination
Super Expo 2026
A three-day large-scale trade exhibition at the Gold Coast Convention and Exhibition Centre, with end-to-end management of 5,000 attendees, 95 exhibitors, gala dinners, industry workshops, sponsorship management, and fully integrated digital and physical exhibition systems.
Exhibitions
Creative Design
Sponsorship Acquisition
Financial Services
Afterpay Global Incentive, Experience & Conference
End-to-end design & delivery of a multi-day experience for Afterpay's staff.
Professional Conference Organisers
Incentives
Financial Services
WeMoney Financial Wellness Summit
Professional Conference Organisers
Financial Services
Ford Activation – 2025 Formula 1 Louis Vuitton Australian Grand Prix.
End-to-end design and build of the Ford Activation at the Formula 1 Louis Vuitton Australian Grand Prix 2025.
Activations
Automotive
WISE X — WISE Employment Conference & Gala 2024
A three-day national corporate conference and gala uniting 900+ staff across Melbourne, blending meaningful content, inclusive experiences and a festival-style celebration of connectionand achievement.
Professional Conference Organisers
Professional Services
TalentFest '24 — Talent International
A three-day conferenceexperience on K’gari, combining leadership content, recognition and celebration – an example of thoughtful corporate conference managementin action.
Professional Conference Organisers
Travel & Guest Services
Professional Services
Michelin Passion Experience — Monaco 2024
Hosted two incentive groups for Michelin Australia in Monaco and the south of France.
Incentives
Activations
Travel & Guest Services
Automotive
Business Events Sydney — Global Ambassador Dinner 2024
Curation of Business Events Sydney annual Global Ambassador Gala Dinner.
Professional Conference Organisers
Tourism & Destination
Professional Services
BFGoodrich K03 APAC Launch — Gold Coast
A custom-built activation hub at Sirromet Winery featuring three bespoke 4x4 driving tracks, a pop-up event space housing 150 years of BFGoodrich heritage, and state-of-the-art LED installations across 8 waves of international guests.
Incentives
Activations
Travel & Guest Services
Creative Design
Automotive
Ford Mustang Mach-E Launch — 2023 Formula 1 Australian Grand Prix
End-to-end design & delivery of the AGP activation and launch event to officially unveil the Ford Mustang Mach-E.
Activations
Destinations Experiences
Automotive
WISE X — WISE Employment Conference & Incentive 2022
End-to-end delivery of a 3-day employee conference & incentive event for Wise Employment in Hobart.
Professional Conference Organisers
Professional Services
Ford Ranger Raptor Australian Launch
A 10-day multi-wave press launch taking 100+ media journalists on a luxury drive experience from Brisbane to Sirromet Winery. Delivering glamping, curated dining, and immersive brand storytelling for a vehicle that sold out with 4,000 orders before it hit the market.
Destinations Experiences
Incentives
Automotive
STH BNK by Beulah — VIP Property Launch
We designed and delivered an exclusive VIP property pre-launch event to showcase Beulah’s new STH BNK project.
Creative Design
Property
NO/BS Conference Vol. 1 & 2
We created and delivered a multi-day conference for NO/BS, in 2020 and 2022.
Professional Conference Organisers
Sponsorship Acquisition
Creative Industry
Love Your Work — LiveTiles Hybrid Experience
Creating a 1-day global hybrid conference that fully expressed the ‘Love Your Work’ brand proposition, featuring Simon Sinek.
Virtual Experiences
Technology
Camp Quality Virtual Series
Virtual Experiences
Health
Not-for-Profit
Pause Fest 2019
A three-day festival exhibition across seven stages at Melbourne’s Fed Square, uniting 200+ speakers across tech, business and creativity. With a public-facing exhibition floor blending startup expo, brand activations and interactive experiences.
Exhibitions
Creative Industry
Ford F150 Roadshow
A four-month, eight-stop community roadshow towing a 4.5-tonne fish and chip canteen across regional Queensland, Victoria, and New South Wales. Drawing nearly 5,000 locals and sparking 1,800+ genuine dealership conversations for the launch of the iconic F-150.
Destinations Experiences
Activations
Automotive
Experience is everything.
contact@wearephoenix.com.au