About the Project

Background

We are Phoenix were engaged by Business Events Sydney to curate the experience for their 2024 annual Global Ambassador Dinner. Each year, eight prolific Australians with large international networks are inducted as Global Ambassadors charged with the important task of bringing business to Sydney on a global scale. This celebration of Australia's Leading minds and business leaders, recognised their achievements and contributions made to New South Wales and the country more broadly were inducted by the Premier of NSW the Honourable Chris Minns MP. This years theme was ‘Change Starts Here’ we were encouraged to create an experience that inspired guests prioritizing the the pillars of Sustainability, First Nations, Diversity and Inclusion, Social Impact and Innovation. 

Objective

1. To recognise and thank Ambassadors.
2. To build reputation of current Ambassadors so they promote and continue to support BESydney.
3. To showcase and educate people about BESydney does, increase our reputation and create leads for bids. 
4. Attract diverse and youthful ambassadors/attendees to adapt to changing industry environments to increase support for BESydney and generate more business.

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