The objective was to engage a diverse audience of passionate car enthusiasts, motorsport fans, and adventurers, while emphasising Ford’s rich legacy in performance vehicles and its future direction in motorsport. The activation fostered direct consumer engagement and increase brand awareness by showcasing iconic and innovative vehicles. Through this activation, Ford reinforced its position as a brand for the people, highlighting performance models that appeal to all types of drivers.

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Phoenix delivered a seamless end to end experience for Ford from creative design and build, to full logistical management. Leading the design process, working closely with our builder from marquee bump-in to dismantle. Managed site inductions, OH&S, Ford & external staff rostering, set up a dedicated on site office to support Ford’s team. Streamlined communications with AGP  organisers,  managed all logistics around Liam Lawson’s appearance, creating a standout moment for fans. The result was a high impact activation that showcased Ford’s innovation & dedication to its loyal community.

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• 25x10m activation space featuring industrial blue mesh walls.
• Red Bull Racing suits worn by Liam Lawson and Daniel Ricciardo on display.
• Two live screens streaming motorsport action so the crowd didn’t miss a moment.
• Display of the new Ranger PHEV powering two racing simulators via its Pro Power Onboard technology, engaging attendees alongside Ford representatives. 
• Public racing simulator competition to “Beat Liam’s Time,” enhancing fan experience and encouraging return visits to the stand. 

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