The Result: 

The Ford Activation at the Formula 1 Louis Vuitton Australian Grand Prix 2025 was a success, and We Are Phoenix is proud to have played a key role in both its creation and execution, from concept design to on the ground delivery and bump out. 

The vision was to create a dynamic, industry inspired car workshop that reflected Ford’s technology in a raw, electrifying garage setting. The six vehicles on display were the heart of the activation, framed by bespoke suspended LED lights that made each vehicle the centerpiece.

The 25x10m space also featured blue industrial mesh panels that spanned the entire wall, with two iconic Red Bull driving suits worn by Liam Lawson & Daniel Ricciardo showcased behind the mesh cage, adding a personal touch from the motorsport world. Additionally, six lightbox images highlighted Ford’s legacy, while two live TV screens broadcasted motorsport action, ensuring the public never missed a moment. 

One of the standout features was the Ranger PHEV, Hybrid Vehicle. We designed the space to demonstrate its Pro Power Onboard technology, charging two racing simulators on site, which attendees could visually see the capacities whilst ensuring the driving simulator.

Beyond design, we managed all logistical elements, including site inductions, OH&S compliance, and managing Ford’s internal staff rostering, and setting up a dedicated staff office. This allowed Ford’s team to manage any operations onsite and internal meetings. 

We streamlined internal communications between Ford’s teams and the Australian Grand Prix Sponsorship Team, ensuring that updates were passed seamlessly throughout the event. A major highlight was the appearance of Liam Lawson, where we managed all logistics and communications, delivering an unforgettable experience for fans at the Ford Activation.

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