We were engaged to create a 2-day conference for Afterpay staff — bringing employees together globally in Melbourne for keynote sessions, workshops, breakout sessions and social events where they would feel inspired and motivated.

A 3-day content-packed conference, 1,000 staff from around the globe, 15 main-stage speakers, 6 spotlight sessions and one epic party. Phoenix gave Afterpay the opportunity to unite as a global team and launch to the next level together.

Phoenix delivered the project end-to-end: management and coordination of all staff travel and accommodation, content development of the main plenary day, an event brand and all the conceptual design. Glowing feedback from staff and stakeholders.

• 25m diameter steel-frame dome housing a tailor-made VR experience — staff transcended to the moon and made their way from the cockpit to the outer realm of space.
• 5m diameter suspended cylinder with curated projection mapping.
• Brand and event-theme inspired entrance, tailor-made with industrial steel, soundscapes of space and LED strip lighting.
• Event theme with its own branding and event name, plus bespoke live t-shirt printing for staff on arrival — attendees chose their own design from three event-themed options in real time.
• Liquid nitrogen ice cream stations.